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Asda CEO Clarke Declines To Blame Marketing For Falling Sales

February 18, 2016: 12:00 AM EST
UK retailer Asda CEO Andy Clarke refused to blame the company’s marketing for the 5.8 percent drop in sales during the 13-week period ending January 1, 2016. Although the retailer has seen sixth straight quarters of falling sales, Clarke claimed Asda’s Christmas campaign was a “huge success.” Speaking at a press conference, Clarke claimed the sales decline was due to the price-cutting moves by rivals, such as Tesco and Morrisons, which showed sales gains during the holiday shopping period.
Thomas Hobbs, "‘Our advertising is not to blame’ insists Asda as sales fall for a sixth consecutive quarter", Marketing Week, February 18, 2016, © Centaur Communications Ltd
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