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Asda Awards Advertising Account To Saatchi & Saatchi

April 12, 2016: 12:00 AM EST
Asda appointed Publicis Groupe’s Saatchi & Saatchi as its lead advertising agency and of Zenith as its media agency. Part of the discount retailer’s Project Renewal strategic plan, the appointment of Saatchi & Saatchi and Zenith will help transform its business and improve its Save Money Live Better brand strategy. Also, as part of Project Renewal, the company will completely change its offer, ranging, and value proposition, with Asda investing £500 million in lowering prices in addition to the £1 billion announced in 2013.
"Asda appoints Saatchi & Saatchi and Zenith as lead creative and media agencies", Asda, April 12, 2016, © Asda
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