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Asda Appoints Triad Retail Media Manager Of Digital Media Sales

May 15, 2015: 12:00 AM EST
UK retailer Asda awarded its digital media sales business to Triad Retail Media. Established in the country for the last 18 months, Triad Retail Media replaced Publicis Blueprint, Asda's media sales partner for more than 10 years. Triad Retail Media's appointment follows several steps taken by Asda toward launching its own ad exchange.
Jennifer Faull, "Asda ramps up programmatic drive with appointment of Triad to digital media account", The Drum, May 15, 2015, © Carnyx Group Ltd
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