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Apple, Disney Are The Winners Of The “Brand Stars” Wars

February 1, 2016: 12:00 AM EST
A brand valuation consultancy has named Disney the “world’s most powerful brand,” thanks to a slew of companies it has acquired over the years, including ESPN, Pixar, the Muppets, Marvel and Lucasfilm (i.e., the Star Wars franchise). Brand Finance also says  Apple is the “most valuable brand,” despite a drop-off in sales recently, and is now worth $150 billion. Four of the 10 fastest growing brands – including WeChat – are Chinese firms. Brands that have lost their luster, for one reason or another, include Volkwagen and Lego. Coca-Cola was ranked eigth in brand strength,Johnson's  was ranked seventh. Walmart was ranked the eighth most valuable brand.
"Global 500 2016 - Star Wars Sends Disney’s Brand into Hyperdrive", Brand Finance, February 01, 2016, © The Brand Finance Group
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