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Anytime Breakfasters Prefer McDonald’s, Subway, IHOP

August 17, 2015: 12:00 AM EST
People who love to eat breakfast more than once a day – a category known as “breakfastarians” -- say their favorite breakfast eatery is McDonald’s. A year-long online survey by a brand perception research service found that 41 percent of adults (over 18) think of McDonald’s, which has dominated breakfast dining for years, as they ponder their next meal. Subway came in second among the anytime breakfast crowd at 34 percent, followed by IHOP (32 percent), Burger King (27 percent) and Starbucks (26 percent). Denny's, Dunkin' Donuts, Wendy's, KFC and Chick-fil-A rounded out the top 10. According to researcher NPD Group, breakfast is the only U.S. restaurant meal time that is growing in terms of visits, and the competition among fast-food and fast-casual eateries is ferocious.
Lisa Baertlein, "McDonald's No. 1 choice for 'Breakfastarians': poll", Reuters, August 17, 2015, © Thomson Reuters
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