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Amazon's Physical-Store Plans Create Seismic Shocks For Brick-And-Mortar Retail Market

February 9, 2016: 12:00 AM EST
Reports of Amazon’s plan to open 300 to 400 brick-and-mortar stores caused significant speculation on the online retailer’s future business strategies and their implications for the retail market. Discussion among market observers focused on how Amazon could use technology and data analytics to innovate in the physical-stores sector. Wharton management professor Daniel Raff said Amazon’s brick-and-mortar bookstore in Seattle offers some insights into the online retailer’s future plans.
"How Amazon Could Reinvent the Brick-and-mortar Store Experience", Wharton University of Pennsylvania, February 09, 2016, © Wharton School of the University of Pennsylvania
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