Amazon Joins Interbrand List Of World's Top 10 Most Valued Brands

Online retailer Amazon entered the Top 10 circle of Interbrand’s Best Global Brands report for the first time. With a brand valuation of $37.948 billion, Amazon joins the ranks dominated mainly by technology companies, including Apple at number 1, Google at number 2, and Microsoft at number 4. Five new brands joined the list: Lego at number 82, PayPal at 97, MINI at 98, Moet & Chandon at 99, and Lenovo at 100. Automotive brands join technology companies as among the most dominant in the 2016 list.