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Amazon Fresh Takes Early Pricing Lead In Online Grocery Shopping/Delivery

April 16, 2015: 12:00 AM EST
A pricing study limited to New York City has found that Amazon.com is cheaper than its online grocery delivery competitors Instacart, Peapod and Fresh Direct. For the study, Nomura Securities ordered a cart of 30 items from each of the companies. Amazon’s bill for shopping and delivery was $122.03 ($5 tip included). The Instacart bill (ordered through grocery store Fairway) was $142.86. Fresh Direct came in at a whopping $158.74. The $10.9 billion online grocery market is growing rapidly – 9.6 percent annually through 2019.
Spencer Soper, "Amazon Offers Cheapest Grocery Delivery in NYC, Study Finds", Bloomberg Business, April 16, 2015, © Bloomberg L.P.
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