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Amazon Finds Need To Rethink Marketing Deal With India's Future Group

January 13, 2016: 12:00 AM EST
Online retailer Amazon’s exclusive online marketing deal with India-based fashion and retail conglomerate Future Group is facing some significant challenges. According to sources, disagreements between the business partners focus on funding of discounts on Future Group’s fashion brands sold on Amazon. Amazon reportedly asked Future Group to shoulder part of the discounts offered to online shoppers or end the exclusive deal with the online retailer and list its products the way any other vendors would.
Rasul Bailay & Chaitali Chakravarty, "Amazon and Future Group partnership on rocks over funding of discounts", Economic Times, January 13, 2016, © Bennett, Coleman & Co. Ltd.
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