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Amazon Eyes Prime Day Sale To Grab Market Share From Rival Walmart In India

June 20, 2018: 12:00 AM EST

Seeking to lure consumers away from its rival Walmart-Flipkart, online retailer Amazon plans to launch its 2018 Prime Day sales event in India in close partnership with its US headquarters. Also aimed at driving membership in the company’s Prime customer loyalty program, the sale will feature discounts expected to be bigger than before. Amazon India is also expected to introduce its virtual fitting-room technology Prime Wardrobe, which lets consumers try fashion products before buying them. [Image Credit: © Mediamodifier @ Pixabay.com]
Writankar Mukherjee and Shambhavi Anand, "Amazon plans mega 30-hours sale next month to counter Walmart-Flipkart", The Economic Times, June 20, 2018, © Bennett, Coleman & Co. Ltd
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