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Amazon Expands Its Dash Button Re-Ordering Program

September 2, 2015: 12:00 AM EST
Amazon is expanding its one-click Dash Button program by offering more product brands, making it free, and expanding it to all customers. Dash Buttons for specific products allow users to simply press a button in the home to re-order detergent, trash bags, chewing gum, etc. – 18 brands so far -- via a smartphone. Amazon is not sharing any numbers related to the program, but the expansion indicates the initial phase of its “Internet of things” strategy is a success. The next phase is the incorporation of Dash Buttons into appliances and hardware, such as dishwashers (detergent), printers (toner) and water filters.
Leena Rao , "Amazon expands one click buying program, makes Dash Button free", Fortune, September 02, 2015, © Time Inc.
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