We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Amazon Beauty GM Reveals Secret To Amazon.com's Growth As Online Beauty Retailer

May 17, 2016: 12:00 AM EST
Online retail preserves the brand equity, it applies to beauty products, and the beauty customer is online and buying beauty products online, according to Amazon Beauty general manager Muge Erdirik Dogan. Dogan said customer behavior is significantly changing, with 75 percent of consumers starting their shopping process online. Amazon’s beauty business is growing strongly, due to independent beauty brands, rich content, and an automatic replenishment option. Also, helping grow niche brands, which have little to no distribution outside of the online retailer, has been part of Amazon Beauty’s expansion strategy, Dogan said.
Rachel Strugatz, "Muge Erdirik Dogan Charts Amazon’s Customer Journey", Women’s Wear Daily, May 17, 2016, © Fairchild Fashion Media
North America
United States of America
Companies, Organizations
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.