Almost Half Of UK Grocery Shoppers Come To A Discount Retailer

In the UK, almost 50 percent of households buying groceries visit discounters, either Aldi or Lidl, every month, according to market research firm Nielsen. Data from the study, which covers the 12-week period ending September 12, 2015, the discount retailers accounted for 10.7 percent of supermarket sales in the country, up from 8.7 percent in the previous year. Among the country’s top 4 retailers, Sainsbury’s was the only one to see an increase in sales, with a year-on-year rise of 0.1 percent. Tesco saw its sales starting to improve, while Asda and Morrisons remained the sector’s weakest performers.