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Alliance Boots Acquires Soap & Glory Cosmetics Brand

November 27, 2014: 12:00 AM EST
Pharmaceuticals and retail company Alliance Boots said it has acquired the cosmetics brand Soap & Glory from brand founder Marcia Kilgore. Established eight years ago, the brand became famous for its humorous product brands and descriptions and 1920s style packaging. A strong customer base and a loyal fanbase on social media enhance the brand's strength.
Michelle Yeomans, "Boots adds quirky Soap & Glory brand to its' portfolio", Cosmetics Design , November 27, 2014, © William Reed Business Media SAS
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