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Aldi's Social Media Campaign Encourages Consumers To Tweet Savings

January 5, 2015: 12:00 AM EST
UK's Aldi launched a social media campaign aimed at encouraging consumers to shop at the discount retailer instead of at its competitors. Running for the whole of January 2015, the campaign features the Twitter hashtag #AldiChallenge and asks shoppers to tweet how much they have saved by shopping at Aldi.
Sara Spary, "Aldi rolls out #AldiChallenge campaign to encourage shoppers to swap", Marketing Magazine, January 05, 2015, © Haymarket
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