We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Aldi Re-Invents Itself To Appeal To “Smart Shoppers”

September 3, 2015: 12:00 AM EST
Aldi's U.S. business is re-inventing itself from a barebones retail grocer targeting poorer shoppers to one that is attracting cost-conscious “smart shoppers” who began flocking to the store at the onset of the recession in 2008 and have kept coming back. The company is presenting a more contemporary look and greater product options to appeal to mainstream grocery shoppers. It now offers trendy private label selections such as gluten-free, “free-from” pure foods, premium specialty foods, better-for-you items, and fresh foods including organic produce. The re-invention process has paid off for the company. As it attracts a broader audience, it is continuing its U.S. expansion program. The $3 billion, five-year program will add more than 650 new stores by 2018, for a total of 2,000.
Jon Springer, "Discount Redefined: Aldi in the USA", Supermarket News, September 03, 2015, © Penton Media
Domains
RETAIL BUSINESS
Market News
Marketing
Operations
Products & Pricing
Geographies
Worldwide
North America
United States of America
Categories
Companies, Organizations
Market News
Marketing & Advertising
Products & Brands
Trends
Developed by Yuri Ingultsov Software Lab.