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Aldi, Lidl Top UK Brand Rankings By YouGov

January 13, 2016: 12:00 AM EST
Discount retailers Aldi and Lidl topped YouGov’s BrandIndex brand rankings in the UK for the second year in a row. Aldi took first place, with a Buzz ranking of 19.7, followed by Lidl with a score of 17.5. YouGov determines brand rankings by measuring respondents’ recollections about a brand in the past two weeks. Data revealed the brands achieved the rankings with the help of creative advertising.
Shona Ghosh, "Creative ads keep Aldi and Lidl ahead of John Lewis on BrandIndex rankings", Marketing Magazine, January 13, 2016, © Haymarket
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