Aldi Continues To Beat Back Resistance By Big U.K. Grocery Chains

The U.K.’s big supermarket chains are resisting the successful invasion by German discount grocers Aldi and Lidl. Tesco Sainsbury’s, Asda and Morrisons have all implemented strategies that sacrifice profit to fund price cuts, improve service, and retain market share. All say the price gap with the discounters has narrowed. But an Aldi exec says its own data show that “if anything, the price differential between Aldi and the big four is growing at the moment.” And Aldi is still growing sales .Industry data show Aldi has overtaken the Co-operative to become Britain's fifth largest chain with a market share of 6.2 percent. It has grown total sales by 12.4 percent, thanks in part to an aggressive store building program.   [ Image credit: © Wikimedia ]