Aldi Australia Increases Advertising Spend While Bigger Rivals Are Cutting Back

Discount retailer Aldi increased its advertising spend to $34.7 million for the 12-month period ending April 2016, compared with $28.9 million in the 2015 calendar year. According to data from the Nielsen AQX report, $30 million of Aldi’s total advertising spend went to television, while digital received $1.37 million. Woolworths spent $74 million on advertising during the period, down from $87.9 million the market leader spent in 2015. Supermarket chain Coles spent $48 million, compared with $53 million in the previous year.