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Aldi And Lidl Beat Walmart's Asda In Low-Price Game; Price War Expected To Come To US

May 24, 2016: 12:00 AM EST
German discount retailers Aldi and Lidl have been grabbing sales and market share from Asda, Walmart's business unit in the UK. While Asda recently reported its seventh consecutive quarter of falling sales, Aldi plans to expand its store count in the US from the current 1,500 to 2,000 in the next two years, while Lidl is preparing to launch its US operations. Alda was able to react early to Aldi and Lidl by cutting prices; however, its prices were not low enough. Walmart should learn from Aldi's experience in order to prepare for the coming fight with Aldi and Lidl in the US market.
Shelly Banjo & Andrea Felsted, "Walmart Faces a German Invasion", Bloomberg, May 24, 2016, © Bloomberg LP
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