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Advertising Is Following Technology, Becoming More Personal And Instantaneous

April 26, 2015: 12:00 AM EST
In an essay on the future of technology and advertising, Brian Wong, CEO of a mobile advertising start-up, envisions the end of mass marketing. Replacing it will be advertising that is more “human,” more personalalized, in the sense that every advanced technology device will incorporate advertising that targets a specific need. For example, a gasoline company will be able to tell when a car’s gas tank is low and find the nearest station. TV and radio commercials that reach millions of viewers don’t really engage them, Wong says. Thanks to advancements in mobile technology, future advertisers will be able to pinpoint the exact moments and needs that users have and supply solutions in real time.
Brian Wong, "The Future of Advertising: Farewell, Mass Marketing", The Wall Street Journal, April 26, 2015, © Dow Jones & Company, Inc
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