We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Ad Spending In United States Declines In 1H And 2Q 2015

September 16, 2015: 12:00 AM EST
Advertising expenditures in the United States declined 3.9 percent to $38.0 billion in the second quarter of 2015, according to market research firm Kantar Media. For the first half of 2015, ad spending dropped by 3.9 percent, data also revealed. Of the 22 media types monitored by the company, 15 showed reduced ad spending during the second quarter, which was consistent with the trend involving ad budgets shifting to unmeasured digital platforms. Network television was the only media type to showed growth, with expenditures rising 1.0 percent. Cable TV dropped 5.1 percent, with ad revenue hampered by reductions from leading categories, including automobile makers, motion pictures, and telecommunications.
"U.S. Ad Expenditures Declined 3.9% in Q2 2015 To $38 Billion", Kantar Media, September 16, 2015, © Kantar Media
Domains
RETAIL BUSINESS
Advertising
Market News
Marketing
Geographies
Worldwide
North America
United States of America
Categories
Companies, Organizations
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.