Ad Spending In United States Declines In 1H And 2Q 2015

Advertising expenditures in the United States declined 3.9 percent to $38.0 billion in the second quarter of 2015, according to market research firm Kantar Media. For the first half of 2015, ad spending dropped by 3.9 percent, data also revealed. Of the 22 media types monitored by the company, 15 showed reduced ad spending during the second quarter, which was consistent with the trend involving ad budgets shifting to unmeasured digital platforms. Network television was the only media type to showed growth, with expenditures rising 1.0 percent. Cable TV dropped 5.1 percent, with ad revenue hampered by reductions from leading categories, including automobile makers, motion pictures, and telecommunications.