7-Eleven’s New Pizza Strategy: If You Put It On A Round Crust, They Will Come

Some 7-Eleven stores will be offering ready-to-eat breakfast pizzas topped with “everyone’s favorite breakfast foods.” The breakfast pizzas feature a choice of smoked bacon, breakfast sausage, hickory-smoked ham, scrambled eggs, cheddar and mozzarella cheese, and peppered cream gravy on top of a biscuit crust. The novel pizzas will be sold in a two-slices-for-$2 offer, or as whole pizzas for $5.55. Pizzas have done well at 7-Eleven since they were introduced several years ago. The company expects that “a breakfast pizza will prove to be as popular with the a.m. crowd as our other pizzas are for lunch and dinner." [ Image credit: ©  7-Eleven ]