1990s Music Inspires Young Bakers To Create Donuts Based On Treats Of Their Youth

The music – and favorite eats – of the 1990s inspired an entrepreneurial husband-wife baking team to change the direction of their year-old bake shop in Providence, R.I. Social media, particularly Instagram, gave them the shot in the arm that has launched their business skyward. A year into the operation of PVDonuts, Lori and Paul Kettelle were baking in the wee hours of the morning, listening to the golden oldies of the 1990s, the music of their youth. Wouldn’t it be fun to recreate the beloved treats from that era? And so were born the purple-and-blue-frosted Wildberry Pop-Tart donut and the Pop Rocks donut topped with the famous crackling candy. The creations are eminently Instagrammable: the young couple has 30,000 fans on the social media platform. [ Image credit: ©  ]