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Period: May 1, 2014 to May 15, 2014
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends

Taco Bell Sheds Light On The Seasonings It Uses In Its “Seasoned Beef”

Some of the ingredients in Taco Bell’s “seasoned beef” may have strange names, but they are all safe to eat and approved by the FDA, the company says on its Web site. Taco Bell revealed the list of chemicals, compounds and other stuff that comprise the 12 percent of the beef mixture that isn’t actually beef. The company explained what the ingredients are, where they come from and what their purpose is, being careful to note that they are found in a lot of other foods. Examples include sodium phosphates to provide texture to the beef, and trehalose, a naturally occurring sugar that improves taste.

"Taco Bell Reveals ‘Weird Names’ of Seasoned Beef Ingredients", Food Safety News, May 02, 2014

Burger King Revives 10-Year-Old “Subservient Chicken” Ad Campaign

One of Burger King’s most popular ads over the last 10 years was the “Subservient Chicken”, a 2004 campaign based on the “Have it Your Way” theme that garnered more than a billion online views. Subservient Chicken was a man dressed up in a chicken suit that would respond to Web site visitor commands. In its new incarnation, the campaign has a broader target market – not just young men – and has a new twist: the chicken seems to be lost and the Web site provides visual clues as to where it might be. The campaign, tied to the Chicken Big King, includes newspapers, TV, and digital and social media.

"Burger King Resurrects Subservient Chicken", Advertising Age, April 27, 2014

Marketing & Advertising  

Wash Your Hands Or Trip The Alarm: P&G Seeks To Reduce Germ Spread In Public Restrooms

Using some scary public restroom germ facts, Procter & Gamble announced it is experimenting with a soap dispenser alarm system that makes a noise when people don’t wash their hands after going to the bathroom. Though public toilets have more than three million germs per square inch that can cause flu, pneumonia and tuberculosis, a third of people who use them fail to wash their hands. Market tested in the Philippines, the system locks the door on public restroom stalls in restaurants, schools and offices using pressure sensors connected to wall-mounted soap dispensers. To quiet the alarm, you have to use some soap.

"Did you wash your hands? P&G testing soap alarms in public restrooms", Cincinnati Business Courier, April 28, 2014

Online Organic Food Company Offers Internet Shopping, Home Delivery

Entrepreneurs in the burgeoning online food delivery business admit their stores won’t totally replace the brick-and-mortar variety. But, they say, online stores will succeed because they offer more options for shoppers. The man who runs Door to Door Organics – the shop online plus home delivery operation will reach $40 million in sales this year – says people still need to run to the grocery store for things, but they won’t spend as much time there. Chad Arnold sees millennials as the target market because they already buy a lot online – “why not food”? The company operates in five states, but serves ten, offering locally-sourced organic meat, dairy and fresh produce. The free-delivery, no customer commitment formula is working very well so far.

"Door to Door Organics: Millennials are buying pretty much everything else online. Why not food?", Food Navigator-USA, April 28, 2014

2014 Brand Footprint Report

Kantar Worldpanel, May 14, 2014

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