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Period: September 15, 2012 to October 1, 2012
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends
Companies, Organizations  

Henri Bendel To Start Selling Dr.Hauschka Skin Care Products In New York City

Dr.Hauschka Skin Care partnered with cosmetics retailer Henri Bendel to sell its natural cosmetics in New York City. The partnership deal covers skin, body, bath, and decorative cosmetic products. Dr.Hauschka Skin Care products are made from 100 percent natural botanical and mineral ingredients, the company claims.

"Dr. Hauschka Skin Care Arrives in Henri Bendel", PR Newswire , September 26, 2012

Gartner Says Unilever Is Europe's Supply-Chain Leader

Unilever is ranked as Europe's leader in supply chain, according to Gartner's Supply Chain Top 15 in Europe for 2012. Based on criteria that include financial metrics and the opinion of Gartner analysts and peer organizations, the list presents the top 15 supply chain organizations with headquarters in Europe. Ranked number 2 is retailer Inditex, while clothing retailer H&M is at number 3 and Nestléat number 4.

"Gartner Announces Ranking of Top European Supply Chain Organizations for 2012", Gartner, September 18, 2012

Marketers Need To Spend More On Mobile Advertising In The US, Study Shows

The most effective level of spending on mobile advertising is 7 percent of a company's marketing budget in the United States, according to the white paper, "MXS: Mobile's X% Solution," by Marketing Evolution and the Mobile Marketing Association. The white paper also says that the recommended budget goes as high as 9 percent for higher-involvement brands. Also, the budget range changes based on what kind of industry vertical, the company's marketing objectives, profile of the target audience, and the marketer's budget. This is quite lower than marketers' current practice of allocating 1 percent of their marketing budget to mobile advertising.

"Marketers should spend 7 per cent of budget on mobile: US study", Campaign Asia-Pacific, September 13, 2012

Small is big in Asia’s booming retail sector

A. Srivathsan The Hindu, September 30, 2012

Wal-Mart Says Time Is Right for Japan

Wall Street Journal, September 27, 2012

On Target time: The race to prepare for a new rival

The Globe and Mail, September 27, 2012

Asda Income Tracker

Asda, September 24, 2012

Innovation & New Ideas  

Special K Uses Pop-Up “Tweet Shop” In London To Promote New Potato Chip Product

Social media continue to move deeper into marketing strategies as companies look for ways to engage consumers in promoting brand awareness. For example, in the U.K., Kellogg’s Special K brand recently opened a pop-up – four days only – “Tweet Shop” to promote the fact that the brand is expanding into the potato chip (or crisps) market. Customers come into the shop and, in exchange for a suitable tweet promoting the product, walk out with a sample of Cracker Crisps, which come in three flavors. The concept works on two levels: the tweets boost word of mouth brand awareness, and the whole Tweet Shop concept grabs some free public relations attention.

"In London, Kellogg's Swaps Snacks for Tweets to #tweetshop", Advertising Age, September 29, 2012

Never-Frozen Dough Is Key Feature Of Domino’s New Handmade Pan Pizzas

Domino’s Pizza has introduced the Handmade Pan Pizza featuring a crispy golden crust, buttery flavor and never-frozen dough. The product was introduced in September in all 5,000 Domino’s restaurants. A national TV ad campaign will launch on October 1. A medium two-topping handmade pan pizza, which will also feature two layers of cheese and toppings to the edge, will be priced at $7.99.

"Domino's Introduces Handmade Pan Pizza", Domino's Pizza, September 24, 2012

Tesco pulls back from vouchers

Marketing Week, September 25, 2012

Marketing & Advertising  

Singapore Bun Maker Plans Major Expansion In China

A Singapore company whose plan 12 years ago was to create a “bread culture” in Asia with a variety of exotic baked goods has announced plans to double the number of retail bakeries in China to 500 – and globally to 1,000 – by 2014. BreadTalk also said it has begun implementing a new look and feel for its stores, offering new bun flavors, and adding variations to its famous pork floss (dried meat covered) buns. The company now sells chicken buns, tornado-shaped yam buns, a chocolate-filled “Hello Panda” bun, and “numbingly hot” floss buns. BreadTalk also plans to launch an artisan bread line and open an “Icing Room”, where customers get to decorate their own cakes, next year in China.

"BreadTalk set to get them talking all over China", The Straits Times (Singapore), September 26, 2012

Premium Brands Prepare For Coming Of Foreign-Owned Retail Chains Into India

Manufacturers of premium consumer brands in India are preparing to launch new products after the government allowed foreign direct investment in the country's retail industry. For example, a European chocolate maker is working on new premium products to be sold exclusively through modern retail stores. Consumer goods products sold through modern stores are outselling products sold via the country's general trade, according to a report by Nielsen. Companies from many categories, including ayurvedic products vendor Himalaya Drug and French cosmetics company L'Oréal, are introducing products aimed at the modern retail segment.

"Premium Brands draw up plans to launch new products to target shoppers in supermarkets after FDI in retail", The Economic Times, September 19, 2012

Vying for position on the giant retail shelf

China Daily, September 28, 2012

Tesco to expand online operation

Financial Times, September 24, 2012

Carrefour Not Planning to Quit China

Economic Observer Online, September 19, 2012

Tesco nears 'dream' of 3D ecommerce offering

Marketing Magazine, September 18, 2012


Amazon.com Starts Online Store For Environment-Friendly Products

Online retailer Amazon.com launched Vine.com, an online store that sells environment-friendly products ranging from cleaning supplies to baby accessories, beauty products, and clothes. Vine.com’s product lineup will include only those that fall into one of the following: remove toxins, energy efficient, natural, organic, reusable, made of sustainable materials, or water efficient. Vine.com also asked vendors to comply with certain standards, scanning product ingredient lists to ensure there are no banned substances.

"Amazon Starts a Shopping Site for the Environmental Crowd", The New York Times, September 26, 2012

Coterie.com Opens For Business, Aims To Make Online Beauty Shopping Easy For Busy Women

Online beauty retailer Coterie.com began operating on September 17, 2012. Established by former executives from Bare Escentuals, Sephora, Amazon, YSL, and L'Oréal, Coterie.com aims to provide online beauty shoppers personalized product information and easy shopping. The online beauty store aims to take advantage of two consumer Internet trends — increase in number of women shopping online and the use of social media to help spread word of mouth.

"Introducing COTERIE: Prestige Beauty Products Online", PR Newswire, September 17, 2012

Consumer perceptions influence packaging design

Packaging Digest, August 31, 2012

Products & Brands  

Sephora's Skincare iQ Offers Shoppers Convenient Way To Deal With Skin Care Issues

Beauty retailer Sephora launched the Sephora Skincare iQ, an in-store technology designed to help shoppers deal with skincare concerns faster, smarter, and simpler, the company says. Using a series of deductive questions, the iQ can help shoppers address various skin care issues in 60 seconds. The Sephora Skincare iQ deals with the top 10 skin care concerns most commonly discussed in store and on the company's social beauty site, BeautyTalk. Shoppers can choose up to two concerns to address per session.

"SEPHORA SKINCARE iQ", MultiVu/PRNewswire, September 19, 2012

Some Hot Food Trends For Autumn

Protein-rich foods and so-called super teas are among the hottest food products this fall, according to Supermarket News. The more protein in a product the better, apparently. Kashi Go Lean cereal, for example, has 13 grams per serving and an 8-ounce container of Voskos’ nonfat Greek yogurt has 20 grams. SymphonyIRI says sales of protein-rich foods were up 8.6 percent through June to $3.5 billion. In the beverage category, Celestial Seasonings, the Republic of Tea and Salada Tea have unveiled functional teas fortified with herbs, vitamins and other nutrients. Other hot items for autumn: raw (unprocessed, uncooked) foods and foods containing the spice turmeric, in demand because of its purported anti-inflammatory properties.

"SN Whole Health: Fall 2012 Trends", Supermarket News, September 17, 2012

Aldi to start selling more brand names

The Local, September 29, 2012


Shoppers Are Reluctant To Pay A Premium For Eco-Friendly Products

As the FTC gets ready to more closely monitor green claims by U.S. marketers, a GfK survey of 2,000 U.S. consumers finds that fewer are willing to pay premium prices for eco-friendly products, mainly because of hyped-up ad assertions. Though the majority of survey responders (93 percent) say they’ve changed their lifestyle to conserve energy, they are reluctant to buy expensive fuel-efficient automobiles, biodegradable plastic packaging, organic food, etc. In 2008, 62 percent of GfK's respondents said they would pay more for a car that pollutes less, but only 49 percent said so this year. The same goes for pricey organic foods: fifty-seven percent said they’d pay more for organic food in 2008, but only 51 percent this year.

"As More Marketers Go Green, Fewer Consumers Willing to Pay For It", Advertising Age, September 24, 2012

Canadian Craving For Ethnic Foods Represents A Big Market Opportunity For Restaurants

Canadian restaurant chains have yet to take advantage of a growing consumer interest in ethnic foods and flavors, according to market researcher Technomic. A survey of Canadian consumers found that only one in four felt that limited-service and full-service restaurant chains provided a satisfying variety of ethnic offerings. Two-thirds of consumers reported that they consider authenticity of ethnic foods to be important when choosing a restaurant. The dissatisfaction with availability of ethnic offerings on restaurant menus “translates into opportunities for operators to differentiate their menus and gain market share with globally-inspired offerings,” Technomic said.

"Canadian chain restaurants missing out on ethnic menu opportunities, says Technomic", Press release, Technomic, September 10, 2012

Kroger's 'sustainability' chief sets aggressive goals

Business Courier of Cincinnati, September 21, 2012

Tesco boss Clarke starts blog to build trust in brand

Marketing Magazine , September 19, 2012

Q&A: Kroger's organic product line adds to environmental efforts

The Cincinnati Enquirer, September 14, 2012

China Web Retail Chugs On

Wall Street Journal, September 08, 2012

Now at Tesco: Drive-Through Grocery Pickup

Bloomberg, September 04, 2012


Trendwatching, September 01, 2012

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