Sephora is reopening the Fragrance Flight Bar in New York’s Union Square as part of the beauty retailer’s revamp of its retail stores in the city. Sephora uses technology, including iPad tablets, to help consumers choose their favorite perfume. The opening of the Union Square store also features performance and appearances by some celebrities.
"Sephora gets a giant makeover at New York stores", NEW YORK DAILY NEWS, August 10, 2012
Tesco opened a virtual store at the Gatwick Airport in London that offers customers the convenience of online grocery shopping with browsing products in a physical store. First launched in South Korea, the virtual store enables consumers to shop for grocery products even when they are away from home. By scanning barcodes with their smartphone, customers can add products they chose to online baskets, schedule home delivery, and checkout their purchases.
"Fed up of coming home from holiday to an empty fridge?", Tesco, August 07, 2012
Progressive Grocer’s Store Brands presents the top seven recommendations by marketing professionals on how retailers can encourage shoppers to try their new in-house brands. Retailers should work at creating or developing a true brand instead of an imitation brand. In-store brands should come with well-designed packaging, which retailers should think of as an always-on advertisement. Retailers should revise the product selection of their in-store brands based on customer preferences. Also, retailers should place their in-store products in the store’s most prominent location. Retailers should put in-store brands on display and reinforce customer awareness with product samples. Finally, retailers should adjust their marketing message according to product category.
"The Art of Persuasion", Progressive Grocer, August 01, 2012
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Fast Company Create, August 14, 2012
Packaging Digest, August 10, 2012
Economic Times, August 09, 2012
The New York Times, August 05, 2012
Fast Company, August 03, 2012
Marketing Daily, July 22, 2012
Marketing Magazine, July 17, 2012
GCI Magazine, July 13, 2012
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