New Technology Allows Boots To Personalize Customer Checkout Offers

After rolling out advanced POS technology at its 2,500 nationwide stores, British retail pharmacy Boots announced it is implementing personalized point-of-purchase options for its 16.8 million Advantage Card holders. Customers now receive personalized voucher offers generated at checkout. Boots joins other retailers using technology to enhance offers at the point of purchase. Sainsbury customers, for example, receive a voucher at checkout that refunds the price difference if branded goods cost less at other stores.